A CAPABILITY BRIEF — PREPARED FOR OWNERS AND CEOS
A decade running nine-figure P&Ls inside a public retailer, a service business founded and built to $500K in recurring revenue, and an AI-native build stack — one operator, full stack.
Book a working sessionP&L planned and forecast
Source: Chico's FAS Inc., White House Black Market Brand Finance, 2016–2017.
Revenue growth in four years as COO
Source: Global Solutions Electronics Company, management reporting.
ARR service business founded and built, solo
Source: Mosquito Shield of Boca & Ft. Lauderdale, as of 2024.
Annual cost savings found
Source: Chico's FAS Inc., 2017 CFO Award.
Strategy firms hand you a deck and an invoice, then leave before the recommendation meets a real org chart. Agencies bill hours against campaigns they don't have to make profitable. Neither one carries the number home. That gap between advice and execution is the most expensive line item most owners never see.
A typical agency retainer that ships no code and owns no number.
Illustrative — typical mid-market retainer, not a client-specific figure.
Ten years at Chico's FAS Inc. (2009–2019), most of it at Director level running a business-development P&L north of $200M. Before that, payroll operations for 968 stores and 20,000+ employees at American Eagle Outfitters.
Led planning and forecasting of a >$1B revenue P&L for White House Black Market; named 2017 CFO Award winner.
Source: Chico's FAS Inc., 2016–2017.
Launched Chico's on Amazon.com; 85% of resulting sales came from new customers.
Source: Chico's FAS Inc., Amazon Marketplace launch.
Secured a QVC Today's Special Value placement for Soma that produced $15M+ in sales.
Source: Chico's FAS Inc. / QVC.
Fastest-ever JDA Workforce Management rollout; payroll disciplines added $1.15M to profitability; call-center overhaul added $5M in phone/web sales.
Source: Chico's FAS Inc.
In 2020 I left to meet my own payroll.
Eric Vincent — South Florida. MBA, Finance & Entrepreneurship, Rollins Crummer. BS, Penn State Smeal. A decade at Chico's FAS Inc. (NYSE: CHS at the time), COO of an electronics manufacturer, founder of a licensed pest-control service business. LinkedIn
Meta and Google Ads, built and run by me — targeting, creative, and the funnel behind it.
Proof: 79 leads on $1,202 of spend in 30 days (~$15 CPL), on my own service business — the engine behind 85% of its customer acquisition.
Source: Meta Ads Manager, Mosquito Shield of Boca & Ft. Lauderdale campaigns, 30-day window, Jul–Aug 2026.
Sites and funnels built to convert, not just to look finished.
Proof: full funnel rebuilds on a static Astro/Vercel stack — the same stack this site runs on.
Chat agents that qualify and route leads before a human ever picks up.
Proof: a travel-agency lead-qualification agent with bot filtering, in production.
Voice agents for booking, qualification, and after-hours coverage.
Proof: “Amanda” — an inbound AI voice assistant live in production for a licensed pest-control service business, answering and qualifying callers while the crew is in the field. Discloses she's AI on every call; outbound auto-calling deliberately disabled for TCPA/FTSA compliance.
Source: Retell AI production deployment, 2026.
The unglamorous systems that keep a business running without adding headcount — daily social publishing automation, CRM bridges, and back-office plumbing.
Proof: a payroll engine I built, reconciled to the penny against a national payroll provider's register two consecutive cycles.
Source: payroll register tie-outs, Jul–Aug 2026; ~740 automated tests in CI.
Finance and operations judgment for owners who need a second seat at the table, not a slide deck.
Proof: the corporate arc above, plus an MBA in Finance & Entrepreneurship (Rollins Crummer) and a BS from Penn State's Smeal College of Business.
Situation: owner-operated service business, customer acquisition dependent on paid social.
Built: Meta campaign structure, rebuilt web funnel (assessment-before-price), CRM bridge automation.
Result: 79 leads on $1,202 spend in 30 days (~$15 CPL); engine behind 85% of customer acquisition.
Source: Meta Ads Manager, Jul–Aug 2026.
Situation: multi-entity payroll, tax, and reporting run manually across providers.
Built: a payroll + finance platform (Postgres/Python, ~740 automated tests in CI).
Result: payroll reconciled to the penny against a national payroll provider's register two consecutive cycles.
Source: payroll register tie-outs, Jul–Aug 2026.
BAC Builders LIVE
General contractor & Realtor, Fort Myers FL.
Full site: 9 service pages, 8 service-area pages, 32-post content library, LocalBusiness schema, lead form and call tracking wired into GA4 — lead path verified end-to-end the day it shipped.
Source: bacbuilders.com; GA4 generate_lead verified Aug 2026.
Memorable Travel & Adventures LIVE
IATA-accredited group-cruise agency.
Paid search program + dedicated landing page + GA4 conversion wiring — including bot-defense time-gating on all six lead forms after bots were caught faking conversions. Ad groups running 8–20% CTR.
Source: memorabletravelandadventures.com; Google Ads, Jul 30–Aug 5, 2026.
Jonas' Vegan Kitchen LAUNCHING
Vegan meal-prep & delivery, Shopify.
Storefront rebuild: meal-plan builder, rotating weekly menu, ZIP delivery checker — plus an automation toolchain that lets the owner swap the weekly menu with one command.
Miele Roofing IN BUILD
Residential & commercial roofing, Pittsburgh PA.
52-page site with an instant-estimate tool that turns an address into a real roof footprint from county GIS data via an edge worker — a quote in seconds, no salesman visit.
La Finca IN BUILD
Vacation-rental retreat, Texas Hill Country.
Direct-booking site for a three-casita property: listings, availability integration, owner-independent booking flow.
Every engagement above runs on the same stack this site runs on. References available on request.
A working session on your business — not a discovery deck. We find the number that's actually broken.
Weekly sprints. You see working systems, not slides. You own everything built.
Systems keep running without added headcount — automation and infrastructure, not a retainer that ends when the engagement does.
The working session is 45 minutes, principal to principal. Bring the one number that should be working and isn't; leave with a diagnosis and a build plan for the first system.
Or skip the form — press “Talk to Amanda” above and tell her what's broken.
Notes on sources: Corporate and operating figures (Exhibits 1–4, 6–9) are drawn from management reporting at the named employers or at businesses owned and operated by the principal; documentation available on request. Advertising and platform figures are from the named ad platforms' reporting for businesses owned or operated by the principal. No client identities or results are used without attribution. Client-work descriptions are of systems built and shipped by the principal; client performance figures are published only where the client's own platform reporting supports them.